Some people choose their wine based on reviews, reputation, origin, year, etc.
I like to buy wine that has good packaging. I'm a graphic designer. It's like I'm giving my industry a big high five: "Good job, team. We made this one look real nice."
I stumbled upon one such bottle the other day at Fred Meyer's. It's called Bear Flag.
This packaging pretty much breaks all the rules. Big tear down the middle of the name:
Lots of flashy colors and graphics:
And nice, non-straight edges. Beautiful.
And this wine tasted great! Win!
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